GEORGE CREESE
GRAPHIC DESIGN

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During this summer I completed an internship at Point 6 Design in London. I joined them at an exciting time for the agency, just as they were going through the process of rebranding. They briefed me into the project, and I developed a number of directions.

 

A key theme they wanted to communicate with the branding was the studio’s focus on perception in their approach to design. I interpreted this with the geometric “P6”, communicating the  act of perception, change and resolution in the simplest way possible, with the semi-circle moving from top to bottom to succinctly create a P and a 6.

 

This was then developed and applied, and I made motion assets, mock letterheads, business cards etc. to demonstrate the versatility of the branding. After being thrown into an huge agency-wide project, this direction was one of the final two possibilities of the rebrand.

 

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